Reporting to the Vice President of Sales and Marketing, Jeff Cowling, Greenspan’s responsibilities will include developing strategic digital initiatives, public relations, enhancing Yorkville’s brand internationally, and generating trade-specific marketing material while aiding in Yorkville’s overall comprehensive strategy.
“James comes to us with a wealth of marketing experience in the music industry. His previous experience with project management, fan engagement, and event co-ordination will be a valuable asset to the Yorkville team,” says Jeff Cowling, VP Sales and Marketing at Yorkville Sound. “He regularly coordinates music events around the city and is an avid guitar & bass enthusiast. James speaks our language.”
Before joining Yorkville Sound, Greenspan worked in various marketing, retail, and communication roles, developing soundtracks, artist retrospectives, and managing the Canadian catalogues of some of the revered legacy artists. He has held positions at Toronto’s Hard Rock Cafe, Sony Music Canada, and E1 Entertainment.
“I’ll never forget my dad coming home with my first amp, a Traynor Block40B. From personal experience, I know I am working on a team that values quality, innovation, and culture. I look forward to developing exciting marketing activations to push the needle forward for our brands,” says Greenspan.
James will be located at Yorkville’s head office in Pickering, ON.
For more information, go to www.yorkville.com.