Since its launch in 1963, WFW has grown from a small shop on Lakeshore Avenue in Toronto into Canada’s largest provider of motion picture, television, digital media and theatrical production equipment with over 200 employees and six offices from coast to coast. The company now has one of the most extensive inventory of state-of-the-art production equipment in the industry.
WFW’s significant capital investment will allow the company to continue to bring new technologies and products to market in an ever-evolving industry, says the company. Since the rebound of the Canadian production sector in 2010, WFW has invested over $20 million on recent inventory acquisitions from manufacturers, including new Kino Flo Celeb LED lighting, Arri lensless HMI Par systems, new high-speed camera support vehicles and off-road camera cars in addition to conducting research and development toward high-speed imaging projects. The company has also introduced the new TechnoDolly into this year’s rental arsenal.
“We’re investing in the next 50 years,” states Bronfman. “The company’s unwavering commitment to market leadership and innovation never stops. Our continued mission is to remain at the forefront of our industry by being the first in Canada to introduce the most cutting-edge production tools, enabling filmmakers to do what they do best – tell their stories. We will also continue to invest several million dollars per year in order to maintain and enhance our market leadership position.”
For more information, contact William F. White Inc.: 416-239-5050, www.whites.com.