VUE Audiotechnik Names New VP Americas & Marketing Manager

VUE Audiotechnik has announced the immediate appointment of Ilona Utriainen Adamson as Marketing Manager. The company has also announced immediate internal promotion of Jeff Taylor to Vice Present Americas. Taylor was previously the company’s U.S. Sales Manager.

An industry veteran focused on professional audio marketing and graphic design, Adamson served for eight years as Adamson System Engineering’s Marketing Manager. Along the way, she earned a 2012 PLASA Award for Innovation for Best Live Sound Marketing Team. She then operated a graphic design and business development company in Toronto before joining VUE Audiotechnik.

[![Marketing Manager Ilona Adamson.](/content/images/2015/01/VUE-Ilona-Adamson-238x300.jpg)](/content/images/2015/01/VUE-Ilona-Adamson.jpg)Marketing Manager Ilona Adamson.
In her new position, Adamson is responsible for the management of VUE’s marketing message across digital and traditional media. From public relations, web and on-line properties, to graphic design, advertising, and corporate identity she will be overseeing it all. She will also manage the company’s trade show presence from initial creative design to final implementation.

“It’s an honor to be a part of a company whose founders can claim so many legendary pro audio success stories,” says Adamson. “The VUE team brings over 100 years of expertise to the table and offers innovative technology, positive attitude, and an amazingly fast-growing global reputation. I’m thrilled to be able to have a hand in the early stages of the company’s development and growth and am looking forward to the journey!”

“Ilona brings with her a wealth of experience, creativity, and marketing skill,” remarks VUE CEO Ken Berger. “She is a proven winner, with a commitment to excellence, and we’re delighted that she has agreed to lead our marketing team.”

[![VP Americas Jeff Taylor](/content/images/2015/01/VUE-Jeff-Taylor-300x238.jpg)](/content/images/2015/01/VUE-Jeff-Taylor.jpg)VP Americas Jeff Taylor
Now VP Americas, Jeff Taylor is described as a true pro audio enthusiast who spends much of his personal time running live sound in and around his home in Vancouver, Washington. Taylor joined VUE following more than 15 years with some of the most noted brands in professional audio. His key business development and strategic sales positions included Mackie, EAW, RCF, BIAMP Systems, and the pro audio brands of Telex Communications including Electro-Voice, Midas, and Dynacord.

“I couldn’t be more thrilled with our brand’s growth in the U.S. market since joining VUE less than two years ago, and I am confident the next two years will be even more rewarding,” states Taylor. “I’m proud that our partners in the U.S. have responded so quickly to our vision, philosophy and products. In the past six months we have reached a tipping point in US market penetration, and am delighted to be leading the build out of our sales team to deal with the response.”

Comments Jim Sides, “Jeff has done an amazing job building a customer base in the US, he possesses a true passion for pro audio. He balances technical savvy and business acumen with a genuine enthusiasm for sound. Jeff has earned this promotion and is the right choice to lead our American sales efforts.”

Ilona Adamson Email:

Jeff Taylor Email:

For more information, contact VUE Audiotechnik: 760-520-1069, FAX 760-520-1101,

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Michael Raine is the Editor-in-Chief at Canadian Musician, Canadian Music Trade, Professional Sound, and Professional Lighting & Production magazines. He also hosts the Canadian Musician Podcast.
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