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SFM's Chris Brooks Announces Retirement

SFM’s has announced the retirement of long-time product specialist Chris Brooks, who has been with the company since it tooks on Canadian distribution for Shure in 2000.

“Time really does fly when you’re having fun! How could it have gone by so quickly? It’s been quite the journey - the things I’ve done and the people I’ve met along the way are unforgettable. It all began in 1970 at Rock Radio CFTR culminating at SFM in 2018. I am truly blessed!” says Brooks.

Having developed an interest in all things electronic and especially radio, very early in life, Chris became an avid short-wave listener and radio kit builder at age 10. He became involved in amateur radio as a teenager and was always active in his high school’s Ham Radio club. After graduation, Chris secured a position at a major Toronto radio station and trained as a Broadcast Engineering Technician specializing in audio and RF systems. This ten-year position included experience in building, installing and maintaining Broadcast and Recording studios, Broadcast transmitters, mobile and aircraft 2-way radio systems and a variety of low power radio equipment including early wireless microphones.
In 1978, Chris moved to a major Canadian Broadcast and Theatre Equipment supplier to manage technical sales. In the early ‘80s, he was highly involved in various Canadian productions of the Broadway Show Cats. At the time, Cats employed the largest number (23) of wireless systems simultaneously used in a stage production up to that time and afforded a wealth of knowledge and experience. Following Cats, the larger Phantom of the Opera and Joseph and the Technicolor Dream Coat offered even greater learning experiences.

In 1993 Chris moved again, this time to the then Canadian distributor of Shure products and continued to specialize in microphones and wireless systems handling sales and educational seminars across the country. In 2000 Shure distribution changed in Canada to SFM and Chris followed to provide training and support for dealers, end users, educational institutions and Houses of Worship. Among the most notable end-users are Rush and The Rolling Stones, while they were rehearsing in Toronto for their upcoming 2005 world tour. Chris also implemented a two-part wireless course in a Community College setting entitled RF Technology for the Entertainment Industry. In this course, Chris taught students the basics of radio and history of why we use the frequencies that we do, the causes of interference and the challenges of setting up and operating multi-channel wireless mic, In-Ear Monitor and Intercom systems.

“Truth be told, language falls short when it comes to expressing our gratitude and appreciation for Chris,” the company tells CMT. “His sincere approach, respectful nature, technical aptitude and most importantly, his willingness to go above and beyond for a customer and his peers is what sets Chris apart. In every way, he sets the tone for what it means to embody the mark of a professional and absolute gentleman. We wish him nothing but the best in his well-deserved retirement!”