SFM Promotes Lisa Griffiths to Director of Marketing

SFM has announced the promotion of Lisa Griffiths to director of marketing.

Griffiths has been involved in many facets of SFM over the years, starting as a marketing project manager for the MI, CI, and Lighting divisions in 2011, then moving over to managing corporate and Shure marketing projects in 2012. She was then promoted to marketing manager in 2015.

“One of my biggest passions is working collaboratively to bring ideas to life. Since day one, there have been so many opportunities to contribute to the growth of SFM,” says Griffiths. “I’m happy to have found a place where I’m constantly challenged to adapt and grow alongside a fantastic team of individuals. These are very dynamic times in the industry and I’m delighted for this opportunity.”

“Lisa is a true gem. Not only does she exhibit great leadership qualities, she also has a great sense of humour and likability factor,” adds Joey Molino, SFM’s director of brand management, who has worked with Griffiths for more than five years.  “She has a great vision for the marketing department and her ability to acquire and nurture the team and resources will help bring SFM to the next level.”

Reporting to President and CEO Randal Tucker, Griffiths’s stated goal is to “make marketing at SFM a world-class function in providing information and experiences for current and future customers that makes doing business with SFM easy and delightful, now and in the future.”

For more information, contact SFM: 514-780-2070,,

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Michael Raine is the Editor-in-Chief at Canadian Musician, Canadian Music Trade, Professional Sound, and Professional Lighting & Production magazines. He also hosts the Canadian Musician Podcast.
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