SFM Now Distributing Atlantic Technology in Canada

SF Marketing (SFM) has announced its appointment as the exclusive distributor of Atlantic Technology for Canada. This agreement came into effect on Feb. 1, 2015

According to the company, SFM is responsible for re-establishing Atlantic Technology as a major player and industry leader in the distributed audio and home theatre market in Canada.

“Steven Freytag and his Custom Installation Solutions team are among the most experienced in Canada. Their technical knowledge, understanding of the market and most importantly good relationships with their dealers will be a perfect fit for Atlantic Technology,” says Peter Tribeman, Atlantic Technology’s Founder and President. “We are looking forward to working with SFM to expand our market in Canada.”

“Atlantic Technology has been an industry leader for over 25 years and we are proud to be appointed their distributor,” states Steven Freytag, General Manager of SFM’s Custom Installation Solutions business unit. “Atlantic Technology has the pedigree we look for in our brands and marries well with our current product portfolio. Atlantic Technology dealers and integrators will now be able to easily purchase and install Atlantic Technology along with our other brands. All the while receiving the great support from our sales team and technical support staff our customers have come to expect of SFM.”

For more information, contact SFM: 514-780-2070, FAX 514-780-2111,,

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Michael Raine is the Editor-in-Chief at Canadian Musician, Canadian Music Trade, Professional Sound, and Professional Lighting & Production magazines. He also hosts the Canadian Musician Podcast.
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