SFM Confirms It's Distributing ADJ's Avante Audio Brand in Canada

[![SFM Brand Manager Franco Caruso](/content/images/2018/01/Franco-Caruso-200x300.jpg)](/content/images/2018/01/Franco-Caruso.jpg)SFM Brand Manager Franco Caruso
In the summer 2017, the ADJ Group of Companies launched [Avante Audio](, a new professional audio division. Now SFM has confirmed it has been appointed to serve the Canadian market as distributor. SFM is also the Canadian distributor for ADJ’s lines of pro and DJ-oriented lighting and effects products.

Avante Audio is launching with the Achromic Series, a complete range of active loudspeaker cabinets designed to offer powerful output, detailed audio clarity, built-in DSP, and sleek exterior designs. Created for musicians, bands, houses of worship, audio production companies and rental houses, the Achromic Series speakers are equally suited to permanent installation as one-off and touring productions. The Achromic Series comprises three full-range loudspeaker options, the 10-inch A10, 12-inch A12, and 15-inch A15.

“We are very pleased to have such a strong partner like SFM for Avante Audio,” says Avante Audio Sales Manager Chuck Green to Professional Sound. “I have worked closely with them over the years and I’m confident they are the best partners to help grow Avante Audio in the Great White North.”

“Avante Audio is a project that our team has been working hard on for some time, and I am excited to now be able to unveil it to the industry,” says Toby Velazquez, president of the ADJ Group of Companies. “This premium brand will bring a new voice to the professional audio market, providing innovative audio engineering at affordable prices. Our mission, with Avante, is to provide a high quality audio experience delivered through a system that is engineered to appear as beautiful as it sounds. Everything we create will be made with passion, creativity, and performance in mind. Avante gives more than audio, Avante gives a new way forward – rise up!”

Formed as a new division of the ADJ Group of Companies (ADJ Products, Elation Professional, DuraTruss, Acclaim Lighting, American Audio & Accu-Cable), AVANTE Audio is an independent business unit focused on developing, manufacturing, and marketing professional audio equipment at affordable prices.

For more information, contact SFM: 800-363-8855, FAX 514-780-2111,,

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Michael Raine is the Editor-in-Chief at Canadian Musician, Canadian Music Trade, Professional Sound, and Professional Lighting & Production magazines. He also hosts the Canadian Musician Podcast.
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