Sennheiser Acquires Majority Stake in VR/AR Audio Specialist Dear Reality

As of July 1, 2019, Sennheiser has taken a majority shareholding in Dear Reality GmbH, which specializes in spatial audio algorithms and VR/AR audio software. Dear Reality will continue to operate as a separate company based in Düsseldorf, Germany.

The company says that customers will be able to rely on existing dearVR products and can anticipate joint VR/AR workflows by Sennheiser and Dear Reality. Uwe Cremering, responsible for AMBEO Immersive Audio at Sennheiser, will support the company as a third CEO alongside founders Achim Fell and Christian Sander.

“For us, 3D audio is the future. With AMBEO, Sennheiser is active in all areas of immersive audio production, from the initial recording to mixing and processing and, finally, reproduction,” says co-CEO Dr. Andreas Sennheiser. “Audio software is an important building block in this production chain, especially as regards VR/AR applications.”

Co-CEO Daniel Sennheiser adds: “We are pleased to have gained additional highly qualified software experts and further 3D audio products with the acquisition of Dear Reality. At the same time, leveraging the strength of the Sennheiser brand and its global distribution network will give Dear Reality a larger scope of action.”

“We have been working closely with Sennheiser as an investor and partner for the past one and a half years, and are excited to now become a part of the Sennheiser family,” says Dear Reality founders Achim Fell and Christian Sander. “3D audio software has an ever-increasing importance in audio production. Together, we will expand our innovative, professional end-to-end workflows – and develop new ones.”

Dear Reality is a leading company in the field of immersive audio controllers and is well-known for its dearVR PRO binaural, Ambisonics, and multichannel encoder with realistic room virtualisation. The company’s products are used globally by sound engineers, sound designers, broadcasters, and musicians. The latest Dear Reality software is dearVR SPATIAL CONNECT for immersively mixing VR content in VR, for example with the Nuendo 10 DAW.

For more information, go to

[Pictured at top of page: (L-R) Dear Reality CEOs Uwe Cremering, Achim Fell & Christian Sander

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Michael Raine is the Editor-in-Chief at Canadian Musician, Canadian Music Trade, Professional Sound, and Professional Lighting & Production magazines. He also hosts the Canadian Musician Podcast.
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