Sonance has announced the strategic addition of SC Media as its commercial distribution partner across Canada. SC Media will be the main path to market for Sonance’s Professional Series product lines for Sonance’s Canadian commercial customers.
Sonance says the addition of SC Media Canada allows it to focus specifically on a customer’s core business, with experienced representatives from the same channel. “I am excited about this because our core beliefs align as ‘our team is your team’ falls in with SC Media’s ‘Do your best, be honest, and treat your customers and staff with respect.’ This makes so much sense,” says Jay Lazzaro, Sonance’s Director of International Sales.
The Sonance Professional Series includes a wide range of in-ceiling, pendant, and surface-mount speakers, in addition to complementary subwoofers. Launched in March 2017, the Professional Series can be found in thousands of commercial installations around the world, including many well-known corporate headquarters, retail chains, and restaurant franchises.
“Sonance Pro is a perfect fit for our Canadian dealer network,” adds Patricia Carr, National Sales Manager for SC Media. “We do business with the top systems integrators and audio contractors in the country and already know they’ll love both the sound quality and sleek appearance of the whole Sonance Pro line.”