Sarah Lima Joins SFM's Pro Audio Team

SFM has appointed Sarah Lima to the pro audio division as market development specialist – systems & control. Lima will be working directly with SFM's systems brands to develop marketing plans, training programs, trade show presence, as well as to expand the network of dealers and pro users across Canada.

“I look forward to being a part of the SFM team and growing the AV systems business while fostering great partnerships with our brands,” says Lima.

Over the past decade, Lima has developed extensive experience in medium- and large-scale audio/video projects working with industry leaders and as an entrepreneur. She has a background in project coordination, technical sales, and system programming making her a great asset to the organization.

Lima will be reporting to Joey Molino, director of brand management. “Sarah’s skill set is a great fit for the company and we are very happy to have her join the team. Her knowledge and friendly demeanour enable her to create high-trust relationships.”

Lima works out of Toronto and can be reached at or by phone at 1-800-363-8855, Ext. 2242.

For more information, visit

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Andrew Leyenhorst is the Assistant Editor for Professional Sound and Professional Lighting & Production, and related online channels.
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