Rycote Appoints Gerry Forde as Chief Commercial Officer

[![Rycote COO Gerry Forde](/content/images/2016/09/Gerry-Forde-300x200.jpg)](/content/images/2016/09/Gerry-Forde.jpg)Rycote CCO Gerry Forde
Rycote, the U.K. manufacturer of microphone windshields and suspension systems, has announced the appointment of Gerry Forde as its chief commercial officer.

The company says Rycote operates a global distributor network and, building upon a strong platform of established sales and market share, is targeting further national and international growth opportunities.

Forde joins existing Rycote board members, Simon Davies (CEO), David Ransome (CFO), Odette Davies (COO), and Paul Whiting (non-exec), having previously run his own pro audio and MI distribution business in Ireland, and more recently holding a series of senior positions at Sennheiser, including sales and marketing director at Sennheiser UK and business strategist for the global pro division.

Speaking of the new appointment, Simon Davies says, “We are very pleased to welcome Gerry to the Rycote team, and his role will include taking overall responsibility for leading the sales department and dynamically driving sales, in line with our ambitious growth strategy over the coming years. These are exciting times for us, and bringing Gerry in to this senior role reflects our long term growth ambitions. Gerry has extensive knowledge and experience in this industry, and his significant commercial expertise and leadership will enable us to deliver on our business ambitions.”

Forde adds, “I am delighted to join the Rycote management team at this exciting time of innovation, investment, and expansion. Rycote is one of the industries most respected brands, associated with quality engineering and reliability. Rycote’s core competences are in engineering design and production, it is my role to introduce a new commercial approach with the already successful team there in order to serve our customers better, build revenue in order to invest in still further innovation and help take Rycote to the next level of success.”

Rycote is distributed in Canada by Audio Distributors International (ADI).

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Michael Raine is the Editor-in-Chief at Canadian Musician, Canadian Music Trade, Professional Sound, and Professional Lighting & Production magazines. He also hosts the Canadian Musician Podcast.
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