Radial Engineering launched its new website at www.radialeng.com. It has several features that improve the user experience while maintaining the informational content.
The new site features a streamlined and simplified look, which, combined with back-end features, will better serve the user and make it easier to find what they are looking for, according to the company. The site is also optimized to be responsive to all devices. Whether accessed by phone, tablet, or laptop, users will have the same experience.
'Personas' on the Home page include: Acoustic, Electric, Bass, Keyboard, Pro Audio, and Recording. Once a persona is selected, all of the applicable products are revealed. A 'quick view' of each product allows users to glean product features before choosing to dive deeper into the associated information. This will be particularly helpful for Radial dealers and media who are seeking part numbers, high resolution images, and other resources. A convenient search feature with an auto complete makes it easy to immediately find products.
An improved artist section features individual artist profile pages, which includes quotes, videos, photos and a list of owned Radial gear.
Finally, Radial's Tonebone line, which previously had its own website, has now been integrated in the Radial website. Products are color coded red for Radial and blue for Tonebone.
For more information, go to www.radialeng.com.