Prolight + Sound & A3E to Launch 'Future of Audio + Music Technology’ Conference

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Another highlight for the international audio community is to be integrated into Musikmesse and Prolight + Sound. For the first time, A3E (Advanced Audio + Application Exchange) is organising a professional-development program within the framework of the trade-fair duo. The Future of Audio + Music Technology conference will be held in Room ‘Entende’ on Level 4c of Hall 4 on April 13, 2018 and illuminate subjects that are impacting decisively on the global music industry. The conference will be held in English and admission is free of charge for all Musikmesse and Prolight + Sound visitors. Prolight + Sound will run from April 10-13 while Musikmesse is being staged from April 11-14, 2018 in Frankfurt, Germany.

The key topics to be covered by the conference include:

  • The global musician – next generation cloud DAWs for worldwide collaboration
  • Wearable technology for musicians
  • Designing products for the wireless musician
  • Virtual & augmented reality for studio production and live performance
  • Touchscreen apps and controllers for the studio and stage
  • App integration for traditional instruments
  • Artificial Intelligence & machine learning

“As a future-oriented platform, we are committed to promoting the transfer of information in the industry. We are delighted to team up with A3E, an organisation that enjoys a first-class reputation among professionals in the audio segment, to implement a high-grade educational conference. ‘The Future of Audio + Music’ programme is aimed at developers of audio solutions and at musicians, producers and sound engineers. Thus, it represents a perfect addition to our trade-fair duo,” says Michael Biwer, Group Show Director in the ‘Entertainment, Media & Creative Industries’ Business Unit of Messe Frankfurt Exhibition GmbH.

“A3E is both proud and honored to now be part of the world-class trade fair duo that is Musikmessse and Prolight + Sound, and to be working with a world-class organizer such as Messe Frankfurt. Europe has always been a major force in the advent of new music technologies, and provides all the key resources and communities that are essential in driving next generation audio development. Musikmesse and Prolight + Sound will provide an amazing base for A3E to help bring thought leadership together to further advance the Future of Audio + Music Technology,” says Paul Sitar, A3E LLC President and A3E Show Director.

For more information, go to

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Michael Raine is the Editor-in-Chief at Canadian Musician, Canadian Music Trade, Professional Sound, and Professional Lighting & Production magazines. He also hosts the Canadian Musician Podcast.
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