Plugivery Takes Over Global Distribution of All inMusic Brands Software

Plugivery and inMusic Brands today announce a global distribution partnership. This exclusive partnership will allow pro audio resellers and music stores worldwide easier access for purchase of all inMusic Brands software and sound libraries.

Plugivery, a distributor of audio software, plug-ins, and sound libraries via electronic delivery, and inMusic Brands, a family of music technology and consumer electronics brands, have entered a global distribution partnership to make all of inMusic’s professional software and sound libraries available to a wider range of pro audio dealers and music stores around the world.

“We have built efficient and sophisticated web tools that enable any reseller in any country to purchase and deliver software licenses electronically to their customers, without the need to invest in a fully staffed IT Department” says Eric Nolot, CEO and president at Plugivery. “Introducing inMusic’s renowned software brands to our catalog will encourage many new resellers to create an account at Plugivery and increase their business revenue by selling these innovative products.”

“We’ve been monitoring Plugivery’s business model since they launched their original fully electronic distribution service over 2 years ago,” says Simon Bangs, software brand manager at inMusic Brands.“Plugivery is a great opportunity for us to reach out to a wider range of audio retailers that haven’t yet introduced our software products to their catalog.”

End users will find Air Music Tech, Sonivox, MixMeister, and Akai Professional software and sound libraries available at audio resellers and music stores around the world. All prices have been revised to make the products more accessible to the extended audio community. Air Music’s products, including Xpand!, Velvet, Structure, Hybrid, and more software that were only available to Avid’s Pro Tools users, are now also available in VST and Audio Unit formats for Mac and PC.

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Michael Raine is the Editor-in-Chief at Canadian Musician, Canadian Music Trade, Professional Sound, and Professional Lighting & Production magazines. He also hosts the Canadian Musician Podcast.
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