Minnetonka Audio Names Larry Deeds as Director of Enterprise Sales

[![Larry Deeds](/content/images/2016/02/Minnetonka-Audio_Larry-Deeds_2-16-16-271x300.jpg)](/content/images/2016/02/Minnetonka-Audio_Larry-Deeds_2-16-16.jpg)Larry Deeds
Minnetonka Audio has named Larry Deeds as its Director of Enterprise Sales, the Americas. Deeds brings decades of facility-wide, project management experience to Minnetonka to grow enterprise sales in North, Central, and South America,, according to the company.

“Larry understands the different challenges that our enterprise customers face and his experience has shown he knows how to find the best solutions for his clients,” says Markus Hintz, VP of global sales and business development for Minnetonka Audio. “Adding Larry will help to parallel the success of AudioTools Server in Europe and expand Minnetonka’s enterprise solutions in the Americas.”

Focusing on B2B sales of Minnetonka’s enterprise software, Deeds will represent the AudioTools Server suite of products. “I am delighted to join Minnetonka Audio and look forward to working with the entire team on building the brand,” says Deeds. “Having seen the industry from both sides I understand the need for Minnetonka Audio’s leading-edge enterprise software and I’m excited to show my clients how many problems ATS can really solve.”

Deeds comes to Minnetonka after spending 21 years as the general manager and director of sales for Audio Intervisual Design, Inc., in West Hollywood, CA. At Audio Intervisual Design, Deeds worked to tackle numerous evolving markets, such as digital cinema, screening rooms, shared storage and the exploding world of content versioning.

Before retail, Deeds represented manufacturers as the Western North American Regional Sales Manager for Sonic Solutions and the Southwest Sales Manager for Digidesign.

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Michael Raine is the Editor-in-Chief at Canadian Musician, Canadian Music Trade, Professional Sound, and Professional Lighting & Production magazines. He also hosts the Canadian Musician Podcast.
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