Working closely with sales and business development, Huson will take responsibility for a variety of key marketing areas including the international trade show program, lead generation, channel support efforts, vertical market strategies and website initiatives. Eagleson will be the primary contact for pro audio trade media, support mainstream media outreach, and drive content development.Additionally, Rachel Archibald expands her role to become director of marketing, corporate and brand. Archibald will assume responsibility for leadership in the areas of product marketing, advertising, development of brand collateral, and corporate brand experience. Working under the leadership of Karen Ames, VP of marketing and communications, this team adds depth to the company’s global marketing initiatives.
“Amy and Jane bring rich experience to our team as we grow the marketing function at Meyer Sound,” says Ames. “The marketing team is evolving to better meet the needs of both the company and its customers as our robust product line grows and expands into new markets.”
Huson is a senior marketing professional with decades of experience in marketing and communications, including leadership positions at Harman, Plantronics, and Autodesk, in addition to serving as co-founder and vice-president for marketing at an audio software start-up later acquired by Plantronics. Her many career achievements include earning Microsoft Partner of the Year at Plantronics and establishing the first key account marketing program for global software provider Autodesk.
Eagleson comes to Meyer Sound with more than 20 years of experience in communications, primarily in the professional sailing world. She has led communications, event management, and press relations for sailing’s premiere global events including the Volvo Ocean Race and the Sydney Olympics in addition to supporting global brands such as BMW, Oracle, and Louis Vuitton. As the director of live entertainment for the 34th America’s Cup in San Francisco, she managed the America’s Cup Pavilion and Concert Series in partnership with Live Nation.