Palmer comes to L-Acoustics from Allen & Heath, where he spent the past 11 years steering the British console maker through an intense growth period as U.S. national sales manager and, ultimately, VP of sales. Domestic sales and marketing positions with both Turbosound and Radian Audio Engineering further round out his résumé in the industry.
In his new role with L-Acoustics, Palmer is overseeing all aspects of sales throughout North America. Working closely with the manufacturer’s sales managers and regional sales managers, he also liaises with L-Acoustics’ installation and touring applications teams, as well as key consultants, contractors and concert/event production companies.
“L-Acoustics has experienced an impressive period of growth in North America in partnership with our Certified Provider network,” says L-Acoustics North America CEO Laurent Vaissié. “We reached the point where it was crucial to bring on a dedicated sales leader to guide our talented sales team and providers to the next level while we continue to strengthen logistics, marketing and applications support for our clients. Michael represented the right combination of industry knowledge, passion, mentorship, and result-driven character that we were looking for. We’re glad that he joins the team at this exciting time of growth for our company and look forward to his leadership as we reach for our next milestones.”
L-Acoustics International Business Development Director Jochen Frohn, who is responsible for the sales, development, and coordination of the company’s business worldwide, also welcomes Palmer to the team. “During Michael’s tenure with Allen & Heath, he led them through an impressive era of growth, much like we’ve enjoyed,” he notes. “His many experiences with a widue array of installation markets—houses of worship, performing arts centers, educational institutions, sporting venues and other facilities—combined with his connections in the corporate rental and touring markets give him a wealth of valuable insight, and we’re already seeing the benefit of his sales management strategies here at L-Acoustics.”
“L-Acoustics has made important investments in continuing to strengthen our position in North America and especially in Canada where we are reinforcing our growth in all regions of the country,” Palmer tells Professional Sound. “Canada presents growth opportunities for us both in the touring market, where we have a strong rental network, but also in installation projects where we have an integration presence via our certified distributors. We are also reinforcing our team dedicated to Canada, a move which is a direct outcome of the import place that Canada holds in our North American business.”