Jeff Rocha Appointed Head of Market Development for North America for L-Acoustics

LA_Jeff_RochaL-Acoustics has announced the appointment of industry veteran Jeff Rocha as Head of Market Development for North America. Reporting directly to L-Acoustics CEO Laurent Vaissié, Rocha’s task will be to analyze and develop market strategies for L-Acoustics products in the North American market, collaborating across the applications, marketing, and sales functions for implementation.

Rocha joins L-Acoustics following more than 20 years driving product development and strategy at Eastern Acoustics Works (EAW). His various leadership positions in engineering and management there include five years as president and managing director of EAW and, most recently, EVP of strategy and business development.

“Jeff’s extensive experience at key posts in the industry brings a unique and fresh perspective to lead our market development strategy. His combination of technical expertise, industry knowledge, and business acumen will be a great asset for L-Acoustics,” says Vaissié. “Jeff is a natural leader and genuine team player whose values fit perfectly with L-Acoustics’ culture of premium performance and level-headed business development. Welcoming Jeff to this newly created position will contribute to securing our leadership position in North America and around the world.”

“I’m very excited to join a team that has demonstrated a sustained emphasis on technology and innovation in their product development,” added Rocha. “It will be an honor and pleasure for me to maintain and expand the position and renown of the L-Acoustics brand, ensuring that we are present wherever there is need for the best sounding solutions.”

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Michael Raine is the Editor-in-Chief at Canadian Musician, Canadian Music Trade, Professional Sound, and Professional Lighting & Production magazines. He also hosts the Canadian Musician Podcast.
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