Recent talks between Hal Leonard Corporation and digital audio recording company Apogee Electronics have culminated in a new distribution deal for the MI and pro audio channels in the U.S. and Canada. Apogee director of worldwide sales, Jeremy Stappard, reached the agreement with Brad Smith, senior sales and marketing manager for Hal Leonard.
Hal Leonard will initially distribute Apogee’s ONE for iPad and Mac, MiC 96k, JAM, JAM 96k, andGiO lines. These products were some of the first professional-quality audio interfaces for recording using iPhones, iPads, and Macs.
Apogee recently announced an OEM partnership with Avid. Avid now offers Apogee’s hardware technology bundled with its Pro Tools software in two solutions: Pro Tools | Duet and Pro Tools | Quartet. Hal Leonard has represented Avid since 2010, and intends to make new Avid/Apogee bundles available, and also cross-sell Apogee products to customers who already own Pro Tools 11.
Stappard comments on the deal, “We’ve been watching Hal Leonard’s growth in the tech distribution area, and we’re very impressed. We hear nothing but raves from our retailers on their sales team and the services they offer.”
He continues, “Hal Leonard reaches independent dealers and the school and church markets better than we ever could, so we’ve moving forward with them. We plan to stay very involved, as true distribution and marketing partners.”
Smith says, “We are extremely selective when it comes to expanding our distribution. We only consider companies who fill a niche and are the best at what they do. Apogee certainly fits this bill. For decades they’ve been creating cutting-edge tools that artists, audio pros and audiophiles love and trust, and their products are staples at the TEC Awards. We’re excited about this partnership, and putting Apogee products in the hands of Apple-loving musicians everywhere.”