Gefen Canada Changes Name to GCI Distribution

Gefen Canada and officially changed its name to GCI Distribution Inc.  The new branding will be in use as of March 1, 2016.

Today, the company’s director of sales, marketing, and operation, Patrice Larose,  released the following statement to customers and business partners:

“Dear customers and partners. As you know, following our expansion, we now distribute more than nine brands of quality products, in addition to having doubled the size of our Montreal’s warehouse. To properly represent this change and sustain our many brands, Gefen Canada Inc. officially changes name to GCI Distribution Inc.

The new name better reflects the organization we have become; a competitive company determined to become your Canadian supplier of choice. Shareholders and the team remain the same, as well as addresses.

Our new name will be in effect March 1st, 2016. All orders, invoices and packing slips will bear our new name. Please update your contact information in your system to carry the new name GCI Distribution Inc. effective March 1st, 2016. If you have already sent orders to our old legal name, you do not need to return them. You will notice the change on the invoices you receive from March 1st, 2016. If your accounts payable system contains pre-filled information concerning the names of entities, please update it. Our taxes registration numbers will remain the same.

Our customers and partners are important to us and we know very well that this transition should be as smooth as possible. If you have questions or concerns about these changes or the transition process, please contact Mr. Patrice Larose;”

For more information, contact GCI Distribution: 877-614-3336,

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Michael Raine is the Editor-in-Chief at Canadian Musician, Canadian Music Trade, Professional Sound, and Professional Lighting & Production magazines. He also hosts the Canadian Musician Podcast.
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