Eighteen Sound Names Director Of Sales North America; Assumes Control Of Ciare Srl Sales

[![Eighteen Sound Director of North American Sales, Jeffrey Cox](/content/images/2015/06/Jeffrey-Cox-300x218.png)](/content/images/2015/06/Jeffrey-Cox.png)Eighteen Sound Director of North American Sales, Jeffrey Cox
Italian loudspeaker manufacturer Eighteen Sound has announced the appointment of Jeffrey Cox as director of sales for North America. Additionally, Eighteen Sound has announced a strategic agreement with Ciare Srl of Senigallia, Italy, which allows Eighteen Sound control of worldwide sales of Ciare Srl. The agreement, which takes effect immediately, serves to broaden the scope of Eighteen Sound’s product line as well as expanding its access to new global markets through Ciare sales channels worldwide.

Cox has been managing marketing and business development for the Italian company since late 2013. In his new role he is charged with bolstering sales efforts and product availability in North America. His goal is to expand 18 Sound’s client and market relationships in the region while developing strong distribution and sales channels. He will continue handling worldwide marketing for the company.

“Working with Jeffrey has made it clear that must continue to expand our presence in the United States,” explains Eighteen Sound CEO Pierpaolo Marziali. “We have been preparing the organization for further development in the States, and I am confident our foothold on the North American market will grow in his capable hands.”

Regarding the agreement with Ciare Srl, Marziali says, “By aligning Eighteen Sound with another loudspeaker manufacturer from Italy, we are expanding our product offerings and sales channels, which will allows us to continue to grow our worldwide presence and capabilities in the OEM marketplace, supplying the finest designers and manufacturers around the world.”

“This agreement fits perfectly with our assessment of our product offerings and the areas that require expansion,” notes Giacomo Previ, director of global sales. “Ciare designs and manufactures their B2B product line with a balance of cost and performance in Italy. This falls directly in line with our corporate policy of Made in Italy. It also allows us direct communication and immediate access to the people and the factory. Italian design, Italian engineering and Italian manufacturing is a hallmark of our company.”

“Our intention is to grow this significant product base and offer it as a solution to clients of Eighteen Sound that have cost consideration as a primary concern,” adds Jeffrey Cox.

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Michael Raine is the Editor-in-Chief at Canadian Musician, Canadian Music Trade, Professional Sound, and Professional Lighting & Production magazines. He also hosts the Canadian Musician Podcast.
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