DiGiCo Names Austin Freshwater as GM

DiGiCo_GM_Austin_FreshwaterDiGiCo has announced the appointment of Austin Freshwater as its General Manager.

Freshwater joins the DiGiCo team from Canon, where he spent the previous 10 years working in sales, latterly becoming sales director for the U.K. and Ireland.

“During my time with Canon I developed sales into the professional broadcast sector working with the likes of NEP, the BBC and Sky as well as the AV market via their range of projectors. This gave me a valuable insight into some of DiGiCo’s markets before I joined the company.

Freshwater will be working closely with DiGiCo’s VP of Sales, Ian Staddon.

“It’s great to have Austin on-board as he brings different expertise and a new perspective to the team,” says Staddon. “I am sure he will be an asset to the business and provide an additional level of support to both myself and the sales team.”

“The role of General Manager is also a wider remit for me,” Austin adds. “Although there’s still a lot for me to learn on the technical side of things, the rest has fallen into place quite quickly, and the DiGiCo team are a great group of very passionate people.

DiGiCo is distributed in Canada by GerrAudio Distribution.

For more information, go to

Author image
Michael Raine is the Editor-in-Chief at Canadian Musician, Canadian Music Trade, Professional Sound, and Professional Lighting & Production magazines. He also hosts the Canadian Musician Podcast.
You've successfully subscribed to Professional Sound - Short Takes
Welcome back! You've successfully signed in.
Success! Your account is fully activated, you now have access to all content.