d&b audiotechnik Names Hans-Peter Nüdling as Chief Sales Officer

Hans Peter Nudlingd&b audiotechnik has announced that it is appointing Hans-Peter Nüdling as chief sales officer. He will assume his new role on July 20, 2015 and will be responsible for global sales and services. He brings over 25 years of sales, business development, electronics and technology experience to the company.

As a member of the managing board, Nüdling will be responsible for global sales and global services including education, application support, and services. He has direct and channel sales, and business development expertise, and will help to establish best-practice processes to further expand the business. In addition, Nüdling has worked in Europe, the Americas, and Asia, which means he has an in-depth understanding of the international markets in which d&b does business, according to the company.

“Based on Hans-Peter Nüdling’s international experience, excellent sales capabilities and technology expertise, I am confident that he will significantly contribute to our global growth strategy,” says Amnon Harman, CEO at d&b. “I am very pleased that we could win Hans-Peter for our team, and I am convinced that he will further grow the relationships with our partners and customers worldwide. He will play an important role to expand our business in new market segments, both in live entertainment as well as in the installation business.”

“d&b is at the forefront of the industry, and its continual investment in technological development is something that I am very excited about,” adds Nüdling. “I am very much looking forward to joining the team and working with the company’s fantastic customer base. By constantly innovating products and processes, we will continue advancing and expanding d&b as one of the world’s finest pro audio companies.”

Nüdling, who holds a diploma in Electronics Engineering (BA), has served the last eight years as a CEO of two technology businesses in electronics and medical applications focusing on entrepreneurship and change management resulting in profitable growth and optimized work-flows. Before that he was in different management positions including sales channel director EMEA, business development and marketing in Asia, as well as production manager in the United States.

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Michael Raine is the Editor-in-Chief at Canadian Musician, Canadian Music Trade, Professional Sound, and Professional Lighting & Production magazines. He also hosts the Canadian Musician Podcast.
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