CAD Audio Promotes Jeff Beck to VP of Sales

Jeff BeckCAD Audio has promoted Jeff Beck to the position of Vice President of Sales with responsibility for overseeing domestic, international, and Internet sales for the company and all of its sub brands.

Beck started in the industry as a front of house engineer for several local clubs and churches in addition to working at Lentine’s, a full service five-store music and pro audio chain in the Cleveland/Akron, OH area. Beginning as a cashier and quickly moving into sales, he worked his way up to managing three of the five stores and serving as guitars and accessories buyer for the whole chain.

In 2007, he joined CAD as an inside sales representative and was promoted to national sales manager in 2009, taking on the responsibility for international sales in 2013 before being appointed VP of sales in January of this year.

“I’m very excited to go to the next phase of my career at CAD Audio and move the company into a bigger and better place in the market. It is refreshing to work for a successful, progressive company with innovative products and an amazing team of people,” Beck says.

Brig Carr, president of CAD Audio, adds, “Jeff is a very talented sales executive who brings tremendous energy and drive to the role of Vice President, Sales.  We are delighted to have Jeff heading up CAD Audio’s worldwide sales effort.”

CAD Audio is distributed in Canada by Intellimix.

For more information, contact CAD Audio: 800-762-9266,

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Michael Raine is the Editor-in-Chief at Canadian Musician, Canadian Music Trade, Professional Sound, and Professional Lighting & Production magazines. He also hosts the Canadian Musician Podcast.
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