Former Harman Professional President Blake Augsburger launched his new company, LEA Professional, at The 2019 NAMM Show. LEA Professional, which is led by experienced executives, engineers, and sales/marketing experts from the pro audio community, will introduce a series of new amplifiers in the coming months that, it says, "exemplify the commitment to power, performance, advanced connectivity and bold, compelling design."
“LEA Professional is inspired by many conversations with members of the professional audio and integrator communities,” says Augsburger, who is founder and CEO at LEA. “We listened closely and looked carefully at amplifier performance, networking, UX and built a range of products and a new company that respects the way things get done today but offers a bold new approach capitalizing on new technologies from outside the AV domain.”
Based in Northern Indiana, a traditional hub of amplifier and AV innovation, LEA is a startup with deep pedigree.
“We have a start-up mentality in that we’re lean, agile and ambitious but we do not suffer from the challenges that afflict many start-ups because we’ve all worked together and with our dealers and distributors for a considerable time. We have a clear mission and we have strong unique technology,” Augsburger says.
LEA first products will be a series of professional grade two-channel and four-channel amplifiers for small to medium scale installations. Featuring DSP, wired or Wi-Fi connectivity, webpage configuration and control, the LEA Connect Series will be the first IoT-enabled professional-grade amplifiers. According to the company, the LEA Connect Series also underscores LEA's commitment to the dealer/integrator community by providing easily and cost-effectively installed and maintained and with the capacity to support monthly recurring revenue (MRR) business models, the line was engineered with the needs and expectations of contractors in mind.
Joining Augsburger is Jeremy Bules, VP of Engineering and Operations, and Scott Robbins, VP of Sales and Marketing. Like Augsburger, Bules and Robbins each have more than 20 years’ experience in professional audio.
Commenting, Bules explained the unique positioning of LEA at the intersection of advanced amplifier technology with IoT. “We’re approaching connectivity and control with a fresh perspective and no legacy commitments. This enables LEA to cost-efficiently capitalize upon proven IoT innovations from global brands like Intel, Cisco and Microsoft while also bringing our unique amplifier technology to the equation.”
Scott Robbins adds, “We are all passionate about the audio industry so it’s very exciting to be part of LEA where we can create something from the ground up that is truly inspirational. Not only will our products be technically advanced, we will also focus heavily on the dealer experience. At LEA we are not confused about who the customer is; our customer is the dealer/integrator. Our products and support structure will be designed to make the dealer/integrator successful. Ease of doing business, timely and efficient pre and post-sales support, customer inspired product features, and advanced technology are the foundational elements upon which our company is built.”
The new products will come with a six-year warranty with advanced replacement. Loyalty rebates and advanced service and support are also foundational to the LEA brand commitment, says the company. A “one-click” digital commerce portal for order management is in development and will soon be featured on the Leaprofessional.com site.