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Atlona Hires Christina Cruzeiro as its Canadian Regional Sales Manager

With a focus on strategic planning and continued growth, AV collaboration and control company Atlona has hired Christina Cruzeiro as Regional Sales Manager for Canada. Based in Toronto and reporting to Jamey Swigert, Director of AV Sales and Business Development, Cruzeiro is responsible for working with Atlona’s Canadian distributors and integrators, and expanding Atlona’s business across the country.

Cruzeiro’s AV industry experience took shape 10 years ago as a sales manager for New Toronto Group, where she led the company’s Adobe Connect Software product division for five years. She later introduced Microsoft Surface Hub version one to resellers throughout Canada as Senior Channel Account Specialist for Ingram Micro.

Cruzeiro’s experience with web conferencing and collaboration software over those eight years provided a natural bridge to the AV industry as Business Development Manager for Stampede Presentation Products. Cruzeiro has since become a broader AV enthusiast, co-founding the Toronto AVIXA Women’s council for AV professionals. She continues to co-chair quarterly networking events for what has become Canada’s largest AV group.

Cruzeiro foresees a changing tide in the industry and is preparing to take on the challenges that come with major shifts. “The industry will accelerate its transition to BYOD strategies in collaborative office environments, and businesses will invest more in technology for home offices,” she said. “Our priority is to show how Atlona’s growing product line, notably the Omega collaboration product series and Velocity IP-based AV control, can help our integration partners build all-in-one solutions for end customers.”

“Christina brings strong enthusiasm and a successful track record of introducing businesses to emerging technologies that change the way people work,” said Swigert. “We are fortunate to have her represent Atlona across the diverse provinces and territories of Canada and look forward to having her on our growing global team of sales and business development professionals.”

Atlona is distributed in Canada by SFM.

For more information, go to www.atlona.com.

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Michael Raine is the Senior Editor at Canadian Musician, Canadian Music Trade, Professional Sound, and Professional Lighting & Production magazines. He also co-hosts the Canadian Musician Podcast.
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