Alteros Appoints Jonathan Novick as Director of Sales & Marketing

Alteros, an Audio-Technica company, has announced the appointment of Jonathan Novick to the position director of sales and marketing. In his new role, Novick will be responsible for managing and directing sales and marketing activities on behalf of Alteros, reporting directly to Alteros President and CTO Jackie Green.

As a longtime veteran of the audio industry, the company says Novick is uniquely qualified to help propel sales of Alteros UWB wireless technology and will work closely with the rest of the Alteros team to position the brand for its next phase of growth in the marketplace.

Previously, Novick has held positions with Avermetrics (VP of Sales and Marketing), Audio Precision (Director of Sales, Sales Manager, Sales Engineer) and Hewlett-Packard/Agilent Technologies (Sr. Product Manager, Technical Support Manager, Applications Engineer), and held engineering positions at various defense contractors, where he designed mil-spec hybrid and monolithic microwave components for radar systems. He has a degree in electrical engineering from Rensselaer Polytechnic Institute and multiple audio industry certifications including Dante levels 1-3 and Q-SYS. As a long-time member of the Audio Engineering Society, he has served in the roles of VP and Governor and most recently as the Business Manager for the AES@NAMM program in 2019. He also serves as the Co-chair of the Consumer Technology Association’s R3WG2 audio standards committee and contributes in other standards working groups as well. In his spare time he performs RF coordination and front-of-house mixing duties for a large children’s performing arts program in his hometown.

“I am excited to join the team at Alteros, a brand that has distinguished itself in its relatively short history as being on the cutting edge of wireless audio," says Novick. "This is an ideal opportunity for me that leverages both my RF and audio backgrounds. I look forward to exploring new pathways in the marketplace for this game-changing brand.”

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Michael Raine is the Editor-in-Chief at Canadian Musician, Canadian Music Trade, Professional Sound, and Professional Lighting & Production magazines. He also hosts the Canadian Musician Podcast.
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