ADI Now Exclusive Canadian Distributor for SM Pro Audio

[![](/content/images/2013/07/ADIs-Richard-Lasnier-300x225.jpg)](/content/images/2013/07/ADIs-Richard-Lasnier.jpg)ADI Canada President Richard Lasnier.
Australian company SM Pro Audio and Audio Distributors International (ADI) Canada have announced an exclusive distribution agreement for Canada commencing Aug. 15, 2013.

“SM Pro Audio is proud to partner with ADI. They have a wealth of experience, and can broaden our reach into both the pro audio and MI markets,” explains Michael Jago, International Sales Manager for SM Pro Audio. “ADI’s strong technical support, local stock availability, and renowned levels of marketing and brand awareness will help us to grow in an important market like Canada.”

“I’ve had my eyeball on SM Pro Audio for some time now and always felt that they had a refreshingly novel approach to product development and a certain originality that appealed to me. I was also convinced that ADI would be uniquely qualified to distribute SM Pro Audio in Canada given our existing product mix and our diversified dealer base. We now take up this challenge with enthusiasm and anticipation,” says ADI President Richard Lasnier.

For more information, contact ADI Canada: 450-449-8177,,

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Michael Raine is the Editor-in-Chief at Canadian Musician, Canadian Music Trade, Professional Sound, and Professional Lighting & Production magazines. He also hosts the Canadian Musician Podcast.
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