Messe Frankfurt has decided, following close consultation with its customers and partners, to cancel the Prolight + Sound event planned for April 2021.
An annual spring event is essential for the trend-based order cycles in the entertainment, technology, consumer goods, and textile industries, which means that postponing these events until the second half of the year would not serve the interests of exhibitors.
As a result of the current situation and ongoing travel restrictions, exhibitors are faced with huge uncertainties regarding who will be allowed to be present and their customer contacts, making it extremely difficult to commit to trade fair participation.
“The coronavirus pandemic has taken centre-stage, and our plans have not escaped its impact. In light of the current situation, it would not be possible for us to satisfy our customers’ requirements for international trade fairs in April or May,” said Detlef Braun, member of the executive board of Messe Frankfurt.
Due to the fact that physical events are not possible, Messe Frankfurt has created numerous digital offerings for its customers. Consumer Goods Digital Day on April 20th, 2021, for example, offer customers the opportunity to get together at a digital location where they can engage in dialogue and obtain information.
Prolight + Sound is slated to go ahead next year, scheduled to run from April 26-29, 2022.
For more information go to www.prolight-sound.com.
Image credit: Jochen Gunther